The face of the U.S. and International retail environments continues to evolve rapidly. Gone are the days when packaging and point-of-purchase (POP) vehicles were designed as a protective medium with limited branding. Today, CPCs, brand managers and retailers rely on customized, retail-ready product packaging and displays to engage customers, increase sales, promote branding and support regionalized marketing initiatives.
To remain competitive CPCs large and small need to constantly create new products and promote existing brands while improving speed to market and cost containment. VT has responded to price pressure and increased competition with investments in equipment, manufacturing techniques and workflow innovation. We lowered plate costs by installing I-plate technology and developing innovative mounting techniques, such as Digital In-Position Pre-Mount and VT TruPlate® that reduce the amount of photopolymer used in the manufacturing process. We created customized automated workflows that use the industry’s foremost prepress software to simplify complicated procedures, boost productivity and – most importantly – shorten turnaround times.
The corporate environment at CPCs has also changed. Many packaging and marketing departments are being tasked to do more with fewer personnel, many of whom have little or no experience with printing. Some companies find it very difficult to manage their packaging graphics implementation process, especially when there are hundreds of SKUs running at multiple production facilities.
VT offers CPCs on-site management to help control and implement the graphics process for secondary packaging. VT’s color management experts protect and strengthen brand equity using state-of-the-art tools such as our proprietary proofing system, VT TruColor®, that assure brand colors are reproduced accurately.
As market and brand competition continue to increase, consistent high-quality graphics coupled with brand identity enforcement will be critical in engaging customers, promoting increased sales and capturing long-term consumer loyalty. Today, more than ever, converters, brands and CPCs need a partner with a deep understanding of brand asset compliance, color management and state-of-the art technology to help them produce market-leading packaging and move projects into the market at lightning speed.
Small Business Enterprise
VT Graphics, Incorporated is classified as a Small Business Enterprise as defined by the U.S. Government’s Small Business Administration (SBA). As such, VT is aptly positioned to help procurement departments of multinational brands and CPCs efficiently meet their annual diversity spending goals.